HIGHLIGHT This easy-to-read book presents the big picture aspects valuable to the &#8220;owner&#8221; of the website. It blends just enough technology with the core ideas that make a good site work to bridge the geek-to-human language barrier. DESCRIPTION Many of the people responsible for a website don&#8217;t have a clue what&#8217;s required to build one and keep it up and running. The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development. Website Owner&#8217;s Manual is for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble. Using clever illustrations, easy-to-follow lists and diagrams, and other friendly touches, Website Owner&#8217;s Manual helps readers form a vision for a site, guides them through the process of selecting a web design agency, and gives just enough background to help them make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. Using Website Owner&#8217;s Manual, readers master the vocabulary and concepts they need to discuss how a website dovetails with the needs of a business. This book will help them work confidently with the designers and developers building and maintaining a site so they can concentrate on what your website needs to do. KEY POINTS &#8226; Defining roles and evaluating objectives &#8226; Planning and measuring your success &#8226; Page design and branding &#8226; Creating killer content &#8226; Content management systems &#8226; Domains and hosting &#8226; Website promotion explained MARKET INFORMATION There are massive numbers of websites managed by people who don&#8217;t have a clue how they work. This is the book for them.